PHOTO STORY: Bus-Shelter Ads Emphasize Value of COVID-19 Vaccination

PHOTO STORY: Bus-Shelter Ads Emphasize Value of COVID-19 Vaccination

The Kane County Health Department is teaming up with PACE bus service to get the word out about the value of the COVID-19 vaccine.

Michael Isaacson

With the more-contagious Delta variant dominating the case counts and with the pandemic numbers once again on the rise, Kane County Health Department Assistant Director of Community Health Michael Isaacson says there is no better time than now to get that shot that can keep you, your family and your community safe.

Isaacson said the bus shelter initiative came about through conversations with Kane County Board Chair Corinne Pierog and our Kane County Division of Transportation.

“PACE is donating the space and the county is using federal COVID funds to pay for the printing and installation,” he said. “It cost $2,900 for printing and installation at 10 shelters in Aurora, Carpentersville and Elgin. They will be up for at least two months. No local tax dollars are being used.”

Isaacson said health officials worked with residents in each community to identify places that would be high visibility to encourage people to get vaccinated.

“The message of this campaign focuses on the positive social benefits that we get when people are vaccinated, including getting together safely with family and friends again,” he said. “We want to have these messages out as a reminder that the vaccine does provide a way to get back to normal.

“We are currently seeing an increase in cases and hospitalizations right now and the overwhelming majority of people getting sick have not been vaccinated. These illnesses are preventable.”

Isaacson said the ultimate measure of success is the number of people getting shots. The billboards are one component of a larger outreach strategy which also includes community presentations, print materials, radio and social media.

Watch The July 21 Kane County Public Health Committee Presentation