'It Only Works If Your Wear It' — Illinois Launches Face Coverings Campaign

‘It Only Works If Your Wear It’ — Illinois Launches Face Coverings Campaign

State officials launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — because “it only works if you wear it.”

The campaign uses local information to advertise on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19.

Gov JB Pritzker launched the campaign from the State Emergency Operations Center in Springfield with those who are helping to lead the state’s response: Dr. Ngozi Ezike, director of the Illinois Department of Public Health, and Alicia Tate-Nadeau, director of the Illinois Emergency Management Agency.

As of Friday, 11 counties have now reached IDPH’s “warning level” for virus spread.

“This campaign connects the dots between daily actions we take to keep ourselves safe and one the best things we can do to fight COVID-19: wearing a mask,” Ezike said.

Tate-Nadeau underlined that the state can move forward — or “move backward” — in the battle against COVID-19 by wearing masks.

“If we continue on the track we’re on, we’ll need to look at bringing back some restrictions that we’ve seen over the last few months. Nobody wants that. We haven’t seen enough people wearing face coverings and following the rule we put in place on May 1.”

The campaign reminds Illinoisans that wearing a mask is just like wearing a seatbelt, a helmet or lifejacket, tools used every day to prevent serious injury or even death.

“Research has found that highlighting these commonsense comparisons is the most effective messaging to change behavior and increase mask usage,” officials said in a news release Monday.

The $5 million campaign will reach residents statewide in English and Spanish through a variety of traditional and online media channels, including broadcast, cable and connected TV; streaming audio and radio; billboards; digital display and video; and social media. Like other coronavirus-related expenses, costs are reimbursable by the federal government.

To view or download the videos, audio and images, CLICK HERE.

‘It only works if you wear it’ was developed by Illinois-based ad agency OKRP, directed by photographer Sandro and produced with SAG-AFTRA talent. The campaign is supported by TimeZoneOne and Spurrier Group and guided by data insights from the state’s COVID-19 modeling team and Civis Analytics.

SOURCE: state of Illinois news release